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Category: Social Media Marketing

Top Five Trends Driving the Future of Online Shopping


The fundamental change in the way we shop today is mainly because of the growth in the technology that is influencing the world in a bigger way, there is a total transformation in the way we communicate, the way we work, and the manner we consume the data online. This was just the beginning; the fragmented approach of dividing information in the way you want to see and use it has furthered the need to classify the information and technology behind it. The modest growth of E-commerce will be having its own share in the coming years to contribute majorly to the sales and revenue of products and services that were otherwise traded offline.

  • Consumer preference and role of distributed data will see major growth in the future that is trending, the shortest path to the purchase is the role of frictionless business, is the more steps are there to make the final purchase, the more time the buyers get to scroll through other competitive web pages
  • the real-time solutions and viewability has made customers to want more for the money they are spending online, though the business can buy youtube subscribers and project about the numbers, the customers are educated enough to understand the paid content and review and could simply move away from their website
  • the increase in the average number of hours one spends online is due to the amount of information, deals, product ideas, the marketing strategy to capture the attention of the online viewers is more base don working on the psychology of the person with more number of ads, pop up content that catch the attention of the viewers are here to stay increase the traffic
  • short demo presentation, that is not more than a minute to spare for viewers are increasingly capturing the market taking the viewers to the whole new world of technology
  • the growth of social media influencers are growing, as they increase the organic content of the web pages